In the era of communication revolution where each and every life affair seems irrelevant without the media technology, communication plays a pivotal role. There is a paradigm shift in media consumption habits of people as they are becoming more and more active participants in the process of communication rather than being passive receivers of mass media messages.

The present paper includes the results of a research carried out to analyze the impact of new media on socio-political participation of youth in south Kashmir of J&K state. The paper illustrates the extent of media penetration in the lives of people more specifically among youth of Anantnag.

For the accomplishment of objectives of the study, Kashmiri youth (16-30 yrs. of age) within the boundaries of Anantnag, Kulgam, Shopian, and Pulwama have been selected. Keeping in view the length and breadth of the research area, it was humanly impossible to reach each and every nook and corner of the districts. So for drawing a representative sample multi-stratified sampling was employed by the researcher. The total sample size was 600 youth selected from the four districts of south Kashmir.

The study has revealed that new media vis-à-vis social media has changed the culture of political engagement among the young generation and it is playing a major role in shaping the social and economic ideologies of youth of the area.