Unemployment is a serious issue in our country as lakhs of youths have been entering in job market every year but supply is not as per demand. In India, the unemployment rate means the number of people actively looking for a job as a percentage of the labour force (tradingeconomics.com/india/unemployment-rate). The unemployment rate in India is reported by the Ministry of Labour and Employment, Government of India. According to the statistics, unemployment rate in India decreased to 4.90 percent in 2013 from 5.20 percent in 2012. A case from a secondary source is presented here. During 2015, 23 lakh people applied for 368 posts of peon in the State Secretariat of Uttar Pradesh. Among the applicants, 255 candidates with a PhD degree and more than two lakh hold B.Tech, B.Sc., M.Com and M.Sc. degrees. So to address the issue of unemployment self-employment is one of the important alternatives. Here role of Rural Self-Employment Training Institute, popularly known as RSETI, which is managed by banks with active co-operation from the Government of India and State Government for promoting self-employment has been discussed with case studies.